Product Marketing Lead

Alternate titles: Senior Marketing Manager, Senior Product Marketing Manager, Marketing Lead
Location: Hiring across India for a fully remote role.

Who we are

We are Medmastery, an award-winning online education platform that teaches clinical skills to doctors, nurses, and healthcare professionals worldwide. Our mission is to empower clinicians to make better decisions for their patients. We are CME-accredited, have won prestigious teaching awards, and are highly commended by the British Medical Association.

Ready to learn more? Check us out at www.medmastery.com.

Your Role

We're looking for an experienced marketer to plan and execute best-in-class marketing campaigns that build brand impact and drive business growth. 

In this role, you will work on full-funnel marketing campaigns that drive consumer demand, engagement, and brand perception. This is a unique opportunity to join an outstanding team punching above its weight. 

You will either own or play a key role in creating impactful marketing strategies, setting up and delivering compelling campaigns, and reporting on their performance. You will manage various marketing programs and initiatives that require collaboration with multiple colleagues across the company and target different user groups. 

What you’ll do at Medmastery

• Manage marketing initiatives and full-funnel campaigns from ideation to execution, setting clear goals, timelines, and deliverables for various team members and colleagues, such as designers, growth and product marketers, copywriters, and the product and technology teams. 

• Assist with strategy and goal setting by helping shape our overall and campaign-level marketing strategy and goals with your manager and the team.

• Help define the segmentation, targeting, positioning, and differentiation required to make Medmastery appealing to our various user groups across life cycles, medical specialties, and geographies.

• Streamline workflows using tools to track tasks, monitor progress, resolve roadblocks, and help the team get more productive and remain accountable.

• Evaluate and present results of marketing campaigns and initiatives in regular reviews and team updates.

• Manage and optimize performance marketing channels by closely collaborating with our performance marketing agency partner.

Your skill set

Must have skills

• Product marketing skills: Knowledge of segmentation, targeting, positioning, messaging, and user psychology. This can be through education or experience. 

• Direct marketing experience: Experience in creating and executing coordinated full-funnel marketing campaigns.

• Business acumen: Structured problem solver, comfort with data, and attention to detail

• Data analysis: Understand what data to look for and how to analyze it. Experience with a data wrangling tool (e.g., Excel, Looker, Metabase) is required.

• Performance marketing: Specifically, Google SEA at least an intermediate level to guide our agency partner

• Ownership: Ability and desire to work independently in a “full stack” capacity.

• Team player: Loves working with teams and can motivate and lead others to success.

Nice-to-have skills

• Tech proficiency: Familiarity with project management tools (e.g., Basecamp, Trello), CRM/CDP tools (e.g., Mailchimp, Clevertap), DIY design tools (e.g., Canva), and general comfort with software tools. 

• AI proficiency: Familiarity with generative AI for product marketing use cases, ideally at an intermediate level.

• Experience: 5+ years experience in similar roles and any of these:

• B2C and B2B SaaS startups and an understanding of SaaS metrics. 

• Experience in education or healthcare companies. 

• Experience with a global or multinational brand.

• Experience working remotely

• Growth mindset: A hunger to move metrics and develop ideas where none exist.

• English fluency: Ideally, native-level English speaking and writing skills.

• Alumnus of Reforge, CXL, GrowthX, or similar

Why You’ll Love It Here

• Global impact: Work for a European company—headquartered in Austria—that serves users worldwide, across the US, UK, Australia, Canada, and MENA regions.

• Remote freedom: Work fully remotely from anywhere in the world.

• Focus mode: Enjoy a low-meeting culture that facilitates deep work.

• Flexibility: Set your work schedule, being available twice weekly between 1–5 pm CET.

• Job title flexibility: We are happy to accommodate requests for alternate job titles that better suit your career progression.

Our offer

• Remuneration: Ranges between INR 30–40 LPA.

• Flexible hours: 30–40 work hours/week as a “permalancer.”

• Tech: Receive a MacBook Pro, Lenovo Thinkpad, or equivalent work device of your choice.

• Home office setup: After six months of working with us, you can be reimbursed up to INR 25k for your home office setup.

• For more information on how we work at Medmastery, Download our Playbook.

Our commitment to Diversity and Inclusion

At Medmastery, we celebrate diversity and are proud to be an equal opportunity employer. We welcome applicants of all races, colors, religions, genders, identities, sexual orientations, nationalities, abilities, ages, or experiences. Even if you don’t meet every requirement, we encourage you to apply—we value potential!

How to apply

Click on this link to submit your application. 

Posted on Jan 23, 2025. Accepting applications until Feb 15, 2024.